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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

Trademarks

Trademarks protects brands.  A trademark is a combination of letters, words, sounds or designs that distinguishes one company’s goods or services from those of others in the marketplace.

Trademarks must be used in commerce to maintain protection (use it or lose it).

Use proper marking for your Trademarks

  • ® for registered trademarks
  • TM for unregistered trademarks

Examples:

McDonald's and Starbucks logo

 

From a business perspective, it has been argued that trademarks are the most valuable form of intellectual property. Trademarks are specific to certain wares, so it is possible for a restaurant, golf ball manufacturer and fruit juice brand to have the same registered name.

Like patents and copyright, a trademark gives the holder the right to prevent others from using the mark. Canadian trademarks last for 10-year terms, but may be reapplied upon term completion.

An interesting consequence of the World Wide Web relates to the use of domain names that contain registered trademarks, such as johndeere.com. While trademarks are country and ware specific, domain names are international and ubiquitous. There can be a different John Deere business in many countries, but only one johndeere.com therefore a complex area of intellectual property law is emerging about the use of ownership of domain names for business purposes.

Trademarks registration benefits

Like copyrights, unregistered trademarks can have some protection, but there are additional benefits to registering your trademarks:

  • Provides statutory rights across Canada
  • Easier to enforce against infringement
  • Easier to determine equity/value

Here is a video on trademarks by the World Intellectual Property Organization:

Online resources available for searching through registered trademarks include: